Start Something New

Explore. Plan. Build.

Here We Are

PDA | Marketing Group is our fastest growing division within one of the fastest growing companies in America – and for good reason. PDA found its roots 11 years ago when Founder, President, and dental practice owner, Dr. Bruce Baird combined forces with Co-Founder, CEO, and multi practice owner, Vicki McManus Peterson. The two saw an opportunity in a common need that wasn’t being met by any other company out there – and they took it.

What began as a few dedicated individuals working from an “apartment office” soon attracted talent and clients from across the country, and is now a multi-million dollar, full-service marketing agency that helps doctors turn frustration into success. PDA | Marketing Group is an outstanding team of creative minds and analytical thinkers that go above and beyond to help doctors stand out in an over-saturated market, and not only attract patients, but attract the right patients for your practice.

PDA | Marketing Group is an award winning full-service marketing agency that has been named one of Inc. 5000’s Fastest Growing Private Companies in America.

What We Stand For

We work with integrity – creating programs for you with no hidden costs or surprises

We’re focused – creating compelling marketing for dentists just like you (not florists, tea shops, or clothing boutiques, our founders are dentists and practice owners)

We’re proven –helping thousands of dentists market their practices since 2004

We’re fun – we make it our job to capture your energy and your passion in your dental practice

We’re knowledgeable – we assist in running your business and taking tasks off your desk

We’re flexible – whether you are in a mature practice or just starting out, we can tailor the features and pricing of your program to meet your unique needs

Meet Our Team of Experts
We are a TRIBE

TRUST: You place your trust in us and we promise to honor that trust
RESULTS: We own it with you
INTEGRITY: Without it, nothing else matters
BOLD: Be proud of who you are and let it shine
EXCELLENCE: In everything we do

Doing good while doing good.



 “A bird doesn’t sing because it has an answer, it sings because it has a song.” – Joan Walsh Anglund


Direct Mail Specialist

Unapologetically passionate about helping business owners destroy their goals.


VP of Business Development

Dum Spiro Spero


Content Writer

It’s not about how high you climb, but how gracefully you fall.


Lead Content Writer

“The older you get the better you get, unless you’re a banana.” – Betty White


Agency Coordinator

You are never lost, you are simply on a new adventure.


Executive Assistant

“If you get tired, learn to rest, not to quit.”
– Banksy


Content Writer

Passionate about marketing, dentistry, food, and working out (so I can eat more food).


Marketing Coach


Client Liaison

“I never lose. I either win or learn.” – Nelson Mandela


Financial Controller


Brand Manager

 “No act of kindness, no matter how small, is ever wasted.” – Aesop


Client Liaison

In everything you do always be kind.


Web Developer

“If you’re not prepared to be wrong, you’ll never come up with anything original.”


Online Digital Marketer

Sometimes we’re tested. Not to show our weaknesses, but to discover our strengths.


Agency Manager

“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style” – Maya Angelou


Project Manager

Nothing is permanent in this wicked world, not even our troubles.


Project Coordinator

Win every day. Sometimes that just means getting my shoes on the right feet, but hey! I’m winning the shoe game.



“He who controls the website controls the quotes.”
– Socrates


Web Developer

Squeeze the nickel until the buffalo poops!


Development Operations Administrator

You can always smell the roses when you’re running with them in your hand.


Brand Strategist

Clear alcohols are for rich women on diets


SEO Digital Strategist

Success is never owned, just rented, and rent is due every day.


Account Executive

Analytical brain trying to understand an aesthetic world.


Graphic Designer

Black shades. White gloves.