As a practicing dentist, you know that great patients refer great patients. In your experience, you also know that one great patient is better than any number of… we’ll just call them not-so-great patients. Your best patients are truly tremendous assets. It makes sense that people tend to trust ...
If you’re the manager of a Facebook Business Page, you’ve undoubtedly seen the “Boost Post” option. What the heck does that even mean? Are you wondering whether or not it could be a useful tool for your practice? Are you wondering if it’s worth the investment? It depends on what goals you’re hoping to achieve. If you are looking to drive more traffic to your website or physical location, Facebooks Ads are probably better suited to your needs.
But if you are looking to gain brand recognition, and get your name out there in your community, Boosting could be a great tool for you. Delving into your target demographics and the intended outcome will help you make an informed decision.
What is Facebook Boosting?
Three Reasons Your Dental Practice Needs PPC
If your answer is “a little metal thing that holds papers together”…you’re wrong. Funny, but wrong. Who even uses paper anymore, honestly? Today, we use the internet for everything from socializing to playing games to shopping and watching movies. When it comes to modern media, and especially when it comes to marketing, the internet is king. New research shows that 21% of Americans are online “almost constantly.” One of the primary principals of marketing is to target your audience where they spend their time. Today, where they spend their time is online.
Pay Per Click, commonly referred to as PPC, is on online advertising model where a company will place an ad on another company’s website (usually a search engine or social network) and will pay a certain amount of money to the host site each time that ad is clicked on. Google and Facebook are two of the biggest sites that use a PPC model for advertising. Pay Per Click is a great way to maximize your ROI because essentially you only pay when your ads are working. This prevents the advertising company from having to pay a large fee upfront for ad campaigns that may not even generate any results.
Have you ever wondered why the practice down the street comes up first when you search for a dentist in your area? Have you spent a ton of money on your online presence, but somehow you’re still not showing up on page one? Google can be a little intimidating for some doctors – it’s like this All Seeing Eye that determines the fate of your dental practice. Pay no attention to the man behind the curtain!
Getting into “The Big 3” – the top three spots on Google – today is the primary goal of any business’ marketing efforts, and is ultimately worth about $10-$20,000. If it came down to cutting a check, we wouldn’t have much to talk about here today. Google can be tricky to simplify, especially when the algorithm is constantly changing and updating. However, there are a few things you can do to help improve your ranking organically to ensure your current and potential patients are able to find you with a quick Google search.
FREE MARKETING ASSESSMENT
PDA | Marketing Group has been providing quality marketing services, coaches and team training since 2004. We know the dental industry, we know marketing, and we know how to grow your practice today.