Online Reputation: Know Your Listings
If you’ve ever Googled your own practice, you may have noticed a number of other search results from online directories and listing sites. What are these sites and how did they get your information?
Online directories and listing sites are created to help users find local products, businesses, and services they are searching for. Since the internet is a public domain, they are free to pull any information they can find online about your business and use it for their listing.
Approximately 43% of businesses in the US have at least one incorrect listing.
If you’ve ever changed your practice address, phone number or website address, chances are not all of your listings will be accurate with the most current information.
If a potential patient happens to find one of these listings before they find your website and they try to contact you and your phone number doesn’t work, or try to stop by the office and you are no longer at that location, that patient will quickly give up, lose trust and move on to finding another dentist.
Listing errors could be costing you thousands of dollars in lost revenue each month.
In order to have a healthy online reputation that establishes rapport with potential patients and encourages them to place their trust in you before they ever step foot in the door, it is essential that your listings are accurate and up-to-date.
So how many listing sites and online directories are there, really?
Every dental practice in the nation is listed on more than 250 directories.
These directories have all pulled your information from somewhere on the web, without your knowledge or input. Some of them may be accurate; some of them may be not.
If you’re a “do things the hard way” kind of dentist, you can personally reach out to these listing companies to try and claim your listing so you can edit yourself, or request an edit from them. But we know how busy your schedule is in trying to take good care of your patients.
The good news is you don’t have to go it alone. Enter PDA’s Online Reputation Management.
Our digital media team not only actively monitors your online reputation but will fix any errors with your listings to make sure only your most authentic information is online. Protecting your online identity is paramount to improving your Google ranking, boosting new patient numbers, and growing your reputation – both online and off.