We understand what it takes to grow your dental practice, connect with your community, and secure your future. PDA | Marketing Group specializes in creating custom-tailored brand and marketing solutions to attract the right kind of patients from your community and beyond.
Your dental practice is unique, and your marketing plan should be equally distinct. While direct mail may work for one dental practice, it may not for another. Our team of in-house strategists helps you discover which marketing programs will attract your preferred clients, and which channels to activate from print and digital, to social media and beyond.
Have you been left high and dry with other marketing companies? Taken advantage of? Our team and your personal liaison are on call and happy to help.
Are you paying multiple different companies for similar services? We provide all your practice's branding and marketing needs right here under one roof.
Are you tired of paying an arm and a leg and still wondering, “Is this working?” We provide transparency with every campaign so you can see results in real time.
OUR EDUCATIONAL PARTNERS
Call (888) 732-2810 to get started!
PDA | Marketing Group is a full service marketing agency that specializes in helping doctors achieve success through all stages of their dental career. We are not in the business of selling products. We know that each phase in a dental career and each doctor is unique. Your marketing solutions should be too. The founders of PDA | Marketing Group own and operate multiple dental practices, offering a distinct vantage point into the eye of the dentist and the philosophy of patient care that other marketing agencies cannot. PDA | Marketing Group is a team of creative professionals on your side that intimately understands the concerns of operating a dental practice from the inside out.
PDA | Marketing Group has been providing quality marketing services, coaches and team training since 2004. We know the dental industry, we know marketing, and we know how to grow your practice today.
You’ve gone through school, got your degree, and you know everything about running a successful dental practice, right? Good one. Starting your own practice can be terrifying, but with the right marketing strategy, we can help you position yourself and your practice to attract the right kind of life-long patients that will help you stand out from the competition, and set you up for success.
You’ve established yourself within your community, and achieved a solid foundation of patients. Maybe you feel you are still burning through patients too quickly, or doing too much hygiene and not enough treatment. Our team offers tried and true strategies to help with patient retention, increasing case acceptance, and attracting more of the quality of patients you want.
Congratulations! You’ve made a successful career doing what you love and helping patients smile. Now what? Open another practice? Hire an associate doctor? Planning is the most important piece of a successful expansion marketing plan. The challenges of abundance are unique, and our team has the experience and knowledge to guide you every step of the way.
If you're a new dentist, your worst nightmare in starting your own practice is coming in for work, and having no patients to fill the chairs. PDA | Marketing Group can ensure this doesn’t happen. The key to starting a successful dental practice is getting to know your community, offering value, and letting them know you’re open for business.
Who lives in your community? What are their values? What services do they need? What is your target demographic? In-depth market research will allow you to develop a brand that speaks to the type of patients you want to attract.
It's hard to get new patients if they don’t know you exist. Saturation of the market is essential in starting a new practice. A quality web presence, direct mail, and community involvement will get your name and value across to potential patients.
You've been in practice for a little while now, so you know that it’s not just about attracting patients – it’s about attracting the right patients for your practice. Let them know you’ve become the successful, well-established practice that offers the advanced technology and patient care they’re looking for. Showcase your following of “raving fans”.
Ramp up campaigns that work, scrap the ones that don’t. Reevaluate your branding to ensure consistency across all platforms. We provide transparency so you can see real results and boost your return on investment.
Tap into your greatest resource – your raving fans! Your happy patients are one of your most powerful assets, and our Referral Program is one of our most successful across the board. Make it easy, and reward them for spreading the word.
If you feel like you’ve hit a plateau in your current practice – you’re successful, but are unsure where to go from here – we can help you create and implement a plan to take your career to the next level. Whether that’s acquiring a new practice, or onboarding a new associate and expanding your practice, we can help you accomplish your goals gracefully.
At this point in your career, we want to help you work less hours, and reap the benefits of your success. We will analyze every aspect of your practice and marketing strategy to determine what the most valuable course of action will be.
The winds of change are coming, and it’s important your patients stay informed if you wish to keep their trust. Communicating with layered campaigns across multiple platforms ensures your patients stay in-the-know – whatever that change may be.
Payment options forms, flyers, brochures, stationery and more tie all the pieces together in a neat little package.
Custom designed mailers to promote your practice, specifically targeted at the homes of patients you want to attract.
Ensure consistency across all platforms with a unique brand that represents the values of your practice and ideal patients.
Your patients (and Google) love multi-media content that gets them interested and engaged with your practice.
Tap into your greatest resource – your patients – with a custom referral program, including team training.
“Bruce is one of those ‘once in a generation’ minds that, when they come along, one just wants to be around and soak up some of that knowledge. He has fundamentally impacted my practice and the way I think and approach my daily grind!”
“PDA is absolutely top notch. They have proven to be pioneers in what high performance coaching should look like. Our partnership with PDA has played a key role in shaping our capabilities and how they are applied to drive performance within dental teams.”
“Before I attended my first PDA event, my practice was on a very low trajectory. After Bruce and Vicki got a hold of me, it went off the charts.”
“PDA not only teaches dentists how to be productive but also how to reward their team, which we talk about in our Six Month Smiles seminars. Our instructors even give 2 examples of rewards that they learned from Vicki and Bruce.”
“PDA Marketing has worked well for my clients! They have an authentic and amazing team. I have really enjoyed working with them and making a big impact in the dental industry.”
“Bruce pushed me to go beyond what I thought was possible in dentistry, which was a big factor in my success. I and my family sincerely thank and appreciate you!”
“Happy 15 years PDA! Your accomplishment reflects a commitment to your mission. It’s clear that every PDA team member understands the importance of working together, building relationships and collaborating. Bruce and Vicki set that bar high in the relationships we’ve made through our partnership over the years. CariFree teams thrive under your coaching. Cheers to 15 more!”
“PDA has been a tremendous impact on my career and life. I have the freedom to practice how I want. The ability to serve my family and patients would never be the same without PDA.”
"PDA has greatly impacted the lives of so many people. I’ve spoken to so many people who have seen unimaginable growth in their practices. They inspire people and offer them hope that the unachievable, is possible.”
“PDA gave me the vision that not only allowed me to fit in as the youngest practicing dentist in the family, but to also to open my family’s eyes to what is possible in a dental career. There is so much I owe to you all.”
“Vicki and Bruce’s leadership, passion, and energy is amazing to see and be a part of. They continue to blaze trails and bring tremendous value to the dental market.”
“The entire PDA Team has a dramatic impact upon our professional and personal lives. The tribe they have created provides dentists and teams the ability to grow and achieve the practices that most only dream of."
“Patti is always there to support and encourage our team when we need her the most. It has truly been a blessing to work with her over the years.”