About Us

PDA | Marketing Group

Start Something New

Explore. Plan. Build.

Here We Are

PDA | Marketing Group is our fastest growing division within one of the fastest growing companies in America – and for good reason. PDA found its roots 11 years ago when Founder, President, and dental practice owner, Dr. Bruce Baird combined forces with Co-Founder, CEO, and multi practice owner, Victoria Peterson. The two saw an opportunity in a common need that wasn’t being met by any other company out there – and they took it.

What began as a few dedicated individuals working from an “apartment office” soon attracted talent and clients from across the country, and is now a multi-million dollar, full-service marketing agency that helps doctors turn frustration into success. PDA | Marketing Group is an outstanding team of creative minds and analytical thinkers that go above and beyond to help doctors stand out in an over-saturated market, and not only attract patients, but attract the right patients for your practice.

PDA | Marketing Group is an award winning full-service marketing agency that has been named one of Inc. 5000’s Fastest Growing Private Companies in America.

What We Stand For

We work with integrity – creating programs for you with no hidden costs or surprises

We’re focused – creating compelling marketing for dentists just like you (not florists, tea shops, or clothing boutiques, our founders are dentists and practice owners)

We’re proven –helping thousands of dentists market their practices since 2004

We’re fun – we make it our job to capture your energy and your passion in your dental practice

We’re knowledgeable – we assist in running your business and taking tasks off your desk

We’re flexible – whether you are in a mature practice or just starting out, we can tailor the features and pricing of your program to meet your unique needs

PDA Team

Meet Our Team of Experts

We are a TRIBE

TRUST
RELATIONSHIP
INTEGRATE SOLUTIONS
BE UNCOMMON
EXTEND EXTRAORDINARY EXPERIENCES

Amy, Client Liaison
Amy
Client Liaison
Annette, Marketing Coach
Annette
Marketing Coach
Bruce B. Baird, Co-Founder
Bruce B. Baird
Co-Founder
Cathy, Direct Mail Specialist
Cathy
Direct Mail Specialist
Chris, VP of Client Development
Chris
VP of Client Development
Dana, Director of Learning Systems and Practice Development
Dana
Director of Learning Systems and Practice Development
Heather, Reputation Management Coordinator (a.k.a. Shaun's Boss)
Heather
Reputation Management Coordinator (a.k.a. Shaun's Boss)
Hillary, Marketing Data Coordinator
Hillary
Marketing Data Coordinator
Indra, Content Writer
Indra
Content Writer
Jenni, Marketing Coach
Jenni
Marketing Coach
JoAnne, Consulting Team Sales Support
JoAnne
Consulting Team Sales Support
Kari, Financial Controller
Kari
Financial Controller
Kashmere, Brand Manager
Kashmere
Brand Manager
Ken, Lead Web Developer
Ken
Lead Web Developer
Matt, Creative Agency Director
Matt
Creative Agency Director
Michael, Online Digital Marketer
Michael
Online Digital Marketer
Rachele, Project Manager
Rachele
Project Manager
Regan, President
Regan
President
Renee, Chief of Staff
Renee
Chief of Staff
Rick, Web Developer
Rick
Web Developer
Robert, Development Operations Administrator
Robert
Development Operations Administrator
Robyn, Brand Strategist & Lead Designer
Robyn
Brand Strategist & Lead Designer
Shaun, SEO Digital Strategist & Web Team Lead
Shaun
SEO Digital Strategist & Web Team Lead
Sipho, Digital Marketing Coordinator
Sipho
Digital Marketing Coordinator
Spencer, Client Liaison
Spencer
Client Liaison
Victoria, Co-Founder/CEO
Victoria
Co-Founder/CEO
Yananai, Digital Marketing Coordinator
Yananai
Digital Marketing Coordinator

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