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Here We Are

PDA | Marketing Group is our fastest growing division within one of the fastest growing companies in America – and for good reason. PDA found its roots 11 years ago when Founder, President, and dental practice owner, Dr. Bruce Baird combined forces with Co-Founder, CEO, and multi practice owner, Vicki McManus Peterson. The two saw an opportunity in a common need that wasn’t being met by any other company out there – and they took it.

What began as a few dedicated individuals working from an “apartment office” soon attracted talent and clients from across the country, and is now a multi-million dollar, full-service marketing agency that helps doctors turn frustration into success. PDA | Marketing Group is an outstanding team of creative minds and analytical thinkers that go above and beyond to help doctors stand out in an over-saturated market, and not only attract patients, but attract the right patients for your practice.

PDA | Marketing Group is an award winning full-service marketing agency that has been named one of Inc. 5000’s Fastest Growing Private Companies in America.

What We Stand For

We work with integrity – creating programs for you with no hidden costs or surprises

We’re focused – creating compelling marketing for dentists just like you (not florists, tea shops, or clothing boutiques, our founders are dentists and practice owners)

We’re proven –helping thousands of dentists market their practices since 2004

We’re fun – we make it our job to capture your energy and your passion in your dental practice

We’re knowledgeable – we assist in running your business and taking tasks off your desk

We’re flexible – whether you are in a mature practice or just starting out, we can tailor the features and pricing of your program to meet your unique needs

Meet Our Team of Experts
We are a TRIBE

TRUST: You place your trust in us and we promise to honor that trust
RESULTS: We own it with you
INTEGRITY: Without it, nothing else matters
BOLD: Be proud of who you are and let it shine
EXCELLENCE: In everything we do

Bruce B. Baird, Co-Founder

Bruce B. Baird

Cathy Mason, Direct Mail Specialist

Cathy Mason

Direct Mail Specialist
Chris, VP of Client Development


VP of Client Development
Des, Content Writer


Content Writer
Emily, Lead Content Writer


Lead Content Writer
Heather, SEO Coordinator


SEO Coordinator
Hillary, Marketing Data Coordinator


Marketing Data Coordinator
Indra, Content Writer


Content Writer
Jenni, Marketing Coach


Marketing Coach
JoAnne, Client Liaison


Client Liaison
Kari, Financial Controller


Financial Controller
Kashmere, Brand Manager


Brand Manager
Ken, Lead Web Developer


Lead Web Developer
Matt, Creative Agency Director


Creative Agency Director
Michael, Online Digital Marketer


Online Digital Marketer
Rachele, Project Manager


Project Manager
Rebecca, Project Coordinator


Project Coordinator
Regan, President


Rick, Web Developer


Web Developer
Robert, Development Operations Administrator


Development Operations Administrator
Robyn, Brand Strategist & Lead Designer


Brand Strategist & Lead Designer
Shaun, SEO Digital Strategist & Web Team Lead


SEO Digital Strategist & Web Team Lead
Spencer, Client Liaison


Client Liaison
Travis, Graphic Designer


Graphic Designer
Vicki, Co-Founder/CEO