You probably also know that 70% of consumers say direct mail is more personal than the internet, and 73% prefer direct mail for brand communications because of convenience. Statistics are all well and good, but the ultimate proof of any marketing medium is the results. Are you getting the return you expect from direct mail marketing?
At PDA | Marketing Group, we specialize in helping dentists with laser-focused direct mail campaigns aimed to attract patients with dental needs that align with services the dentist is passionate about, such as implants, full mouth rehabs, or same day smiles.
And direct mail can offer some astonishing outcomes. For example, we have several clients who received $40,000 and $50,000 cases from their direct mail campaigns. These practices were in different parts of the country, had different structures, patient demographics, and competition. And the best part is they are not the exceptions to the rule.
When executed the right way, direct mail can be one of the most effective marketing platforms for niche targeting because it puts your message directly into the hands of the people who want your services. Here are 5 ways you can make sure you’re getting the most out of a direct mail campaign.
Direct mail is a powerful marketing tool, but it isn’t for every practice for several reasons, including geographic location, services offered, and practice goals Are you considering direct mail but not sure if it will get you the return you are looking for? Contact PDA | Marketing Group today for a complimentary marketing assessment. We’ll review your current marketing tactics, geographic region, competition, and provide you with keen insight that’ll set you up for success. Get your complimentary Marketing Assessment today to learn what marketing strategies are best for your practice. Fill out the form below or contact us at (888) 732-2810.
Cathy Mason oversees printing and mailing more than 100,000 mailers for PDA | Marketing Group each month, helping our doctors reach new patients and helping new patients get the dental care they need. She has worked with printing and direct mail since 1998 when she joined Kinko’s, now known as FedEx Office. After 12 years of working and training others in print advertising and direct mail, Cathy joined PDA in 2011, bringing her expertise to the dental market. She currently advises and manages all of PDA | Marketing Groups’ direct mail campaigns.
After attending his first Productivity Workshop, Dr. Oakley felt empowered to tackle marketing his practice. “Before PDA, I was doing the very typical ‘throw a bunch of stuff at the wall and see what sticks’ style marketing.
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