If not for Google and YouTube, it would be the most visited website in the world. The good news for dental practices is that, when leveraged intelligently, Facebook is an excellent platform for developing the relationship between your office and patients.
This is one of the most common questions we get asked. Having a page for your practice, but not posting frequently, won’t do you much good. Facebook algorithms – the rules Facebook servers follow when deciding what information people should see in their feeds – place more importance on content that has a lot of action. This means you need to be creating content that will get people commenting, liking, and sharing.
Creating content can be time consuming, so here are some ideas for getting your message out to social media.
Posting about timely, trending, and relevant topics people will get people engaged with your content. Here are some ideas:
Tip: Don’t forget the call to action. Show off that new technology and those amazing team members…then tell people to call you so they can experience it too. Example: “Check out our new scanner! With this scanner our docs can [insert benefit]. Call us today to schedule your appointment!”
A great rule to follow for content creation for a business is the 60/20/20 rule. (Important! While many people express personal opinions on their private Facebook pages, business pages should avoid anything regarding politics, race, or religion. Stick with the 60/20/20 rules and you’ll be fine.)
This is the content your patients and followers will likely engage with the most. It is internal content from your office such as:
This content will get people to pick up the phone and schedule and appointment:
This should be educational information that helps patients learn more about oral health (and showcases your expertise):
Tip: Before hitting the post button, proof, proof, proof. Avoiding grammar and spelling errors helps keep your page looking professional.
With the help of PDA | Marketing Group’s Travis Christians, Graphic Designer, we have created a Social Media Workbook to help get you on the right path to creating your social media strategy. It includes some of the topics, tips, and tricks found in this article, templates to help you strategize, and much more!
Enter your email to get your copy now!
Need more assistance with your online strategy? Please fill out the form below for your Complimentary Marketing Assessment to see how you can use effective online marketing to help meet your financial and personal goals.
PDA | Marketing Group is an outstanding team of creative minds and analytical thinkers that go above and beyond to help doctors stand out in an over-saturated market, and not only attract patients, but attract the right patients for your practice. PDA | Marketing Group is an award winning full-service marketing agency that has been named one of Inc. 5000’s Fastest Growing Private Companies in America.
After attending his first Productivity Workshop, Dr. Oakley felt empowered to tackle marketing his practice. “Before PDA, I was doing the very typical ‘throw a bunch of stuff at the wall and see what sticks’ style marketing.
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