Learn About Dental Marketing

How to Drive Traffic to Your Site

by PDA | Marketing Group

Maybe you recently had a brand new website built that you absolutely love and want to show the world.

Maybe you have an old outdated website, but still want to drive traffic to it so patients can find you online. While your expert marketing team is working tirelessly behind the scenes to improve your SEO and drive traffic to your site, you may be wondering if there’s anything you can do to help, and the answer is YES!

Social Media

Social media is one of the best organic tools in your marketing toolbox – and it’s totally FREE! One of the primary pillars of marketing is to target people where they spend their time, and where most people spend their time today is on social media. But before you go and plaster your website URL all over your Facebook page, you should know that effective Facebook and social media marketing require strategy. There is a fine line between being helpful and informative, and being a pushy sales person. To find the proper balance, we recommend following the 60/20/20 Rule which you can learn more about in our article, Facebook 101.

Events & Sponsorships

Local press is one of the best ways to generate organic traffic to your website and boost your SEO! Let’s say you sponsor a local charity event or youth sports team. This kind of community outreach lets people know you care and are actively involved with your community, and is great for brand awareness and recognition. It’s also a great opportunity to make some t-shirts and take some photos to share on social media. You can even write up a press release to send to local media outlets to have them cover the story, featuring your practice. Your participation in events and sponsorships means your website will likely be included as a link on related websites, which Google loves, and will help improve your ranking and drive organic local traffic to your site.

Pay-Per-Click

Pay-per-click or PPC advertising is one of the most effective ways to drive traffic to your site. PPC is a marketing model in which businesses place their ads on other websites, and pay a fee each time one of their ad is clicked. Essentially, it’s a way of buying visits to your site, rather than trying to drive traffic organically. PPC advertising can be specifically targeted toward your ideal demographic, or people searching for the specific keywords you wish to advertise. For these reasons, PPC is a highly effective marketing tool, and a well-done landing page can turn those clicks into phone calls and phone calls into new patients. Our PPC specialists are trained and certified by Google to help you maximize your ROI.

If you want to drive traffic to your website, the first thing we recommend is making sure your site is worth driving traffic to, and that it’s working in your favor. If you are unsatisfied with the performance of your current website, let our team of dental marketing experts take a look under the hood and run a diagnostic with a FREE Web Marketing Assessment. We’ll see what’s working and where there’s room for improvement, and discuss how a ForeverSite™ can help you dominate your market, boost your online reputation, and grow your dental practice today!

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About PDA | Marketing Group

PDA | Marketing Group is an outstanding team of creative minds and analytical thinkers that go above and beyond to help doctors stand out in an over-saturated market, and not only attract patients, but attract the right patients for your practice. PDA | Marketing Group is an award winning full-service marketing agency that has been named one of Inc. 5000’s Fastest Growing Private Companies in America.

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