by Jenni Bollman, Marketing Coach & Robyn Damaris, Brand Strategist
“Alone we can do so little; together, we can do so much.” – Hellen Keller
One of the most untapped areas of marketing for dentists is community events. For a little effort and time, participating in community events can return huge investments for dental offices. But, if done incorrectly, community events can also suck time and money from a practice and bring in no new patients. In order to help you get a jump start on this often untapped marketing goldmine, we’ve put together a few of our best community event strategies for you.
Why community events you may ask? It does wonders for your brand. Traditional methods of marketing – radio ads, billboard ads, mailing campaigns, online advertisement, etc. – are essential to attracting new patients, but participation in appropriate community events can bring extra awareness of your office and the services you provide.
While events aren’t a replacement for your traditional marketing, they are key to a well-rounded marketing strategy. Primarily, participation in events:
It might seem like common sense, but you need to start with knowing who you are, identifying your target audience, and determining what message you want them to hear. This starting point can make or break an event. You can do all the right things but if you’re at the wrong event for your target group, your event participation will do nothing but waste your time. So start here – Ask yourself:
Knowing these three things will help guide you toward events that will be the most successful for your practice and goals. For example, if you’re focused on implant dentistry, it wouldn’t make sense to sponsor a kids activity fair. But partnering with a nearby retirement complex and sponsoring events there could be a good strategy.
Once you solidify what service you want to promote and know who your target is, it’s time to figure out where those people hang out. So poll the office and pull out Google! It’s a good bet that if you’re familiar with your community, you’ll have a few ideas of events you could get involved with. But your team and Google may have some ideas:
Hint: Strategies will change depending on what type of community your office is located in. If you’re in a small town or the suburbs, community events, fairs, parades, festivals, and school events could be the perfect fit for you. If you’re located in a larger metropolitan area, going to nearby businesses, companies, and specialized events could be more effective.
So you’ve decided on an event, signed up, gotten the details together, and the team is excited too! Now what? There are a few things that go into making an event successful in accomplishing your brand awareness and marketing goals. Here are a few suggestions:
As you start doing your homework into community events, here here are a few best practices to keep in mind as you’re going through the process.
Done right, participation in community events can provide incredible ROI for dental offices. Getting yourself, your team, and your practice out into the community and into the eyes and minds of your patients and potential patients can provide an exceptional patient and revenue flow. If you need help creating custom flyers, handouts, offers, banners, and other materials, call us at PDA | Marketing Group. Our Graphics Retainers packages were designed specifically as an affordable way to support dental offices in knocking it out of the park at community events. Now get out there and showcase your practice…show your community why you’re the best!
If you’re interested in a PDA Graphics Retaininer to showcase your practice, or if you’d like more information on how marketing with PDA can help you achieve your business goals, fill out the form below to learn how today!
PDA | Marketing Group is an outstanding team of creative minds and analytical thinkers that go above and beyond to help doctors stand out in an over-saturated market, and not only attract patients, but attract the right patients for your practice. PDA | Marketing Group is an award winning full-service marketing agency that has been named one of Inc. 5000’s Fastest Growing Private Companies in America.
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