by PDA | Marketing Group
Who even uses paper anymore, honestly? Today, we use the internet for everything from socializing to playing games to shopping and watching movies. When it comes to modern media, and especially when it comes to marketing, the internet is king. New research shows that 21% of Americans are online “almost constantly.” One of the primary principals of marketing is to target your audience where they spend their time. Today, where they spend their time is online.
Pay Per Click, commonly referred to as PPC, is on online advertising model where a company will place an ad on another company’s website (usually a search engine or social network) and will pay a certain amount of money to the host site each time that ad is clicked on. Google and Facebook are two of the biggest sites that use a PPC model for advertising. Pay Per Click is a great way to maximize your ROI because essentially you only pay when your ads are working. This prevents the advertising company from having to pay a large fee upfront for ad campaigns that may not even generate any results.
The great thing about PPC advertising is that it works well for all of the parties involved.
At PDA | Marketing Group, Pay Per Click is one of our most successful programs. Whether you just want more new patients or are hoping to market specific services like dental implants or Invisalign®, Pay Per Click can help you achieve your goals by putting your ads in front of the patients you are looking for, and the patients who are looking for you.
Pay Per Click with PDA includes creation and management of ads, as well as a custom landing page with a unique tracking phone number. This allows us to track and analyze your results at every step of the ad funnel from impressions, to clicks, to form fills to phone calls. We can see exactly how your campaign is performing at every level, and make tweaks and edits to increase your ROI at no additional cost to you.
If you’d like to learn more about how Pay Per Click can help you attract new patients and grow your practice, contact us at PDA | Marketing Group today!
PDA | Marketing Group is an outstanding team of creative minds and analytical thinkers that go above and beyond to help doctors stand out in an over-saturated market, and not only attract patients, but attract the right patients for your practice. PDA | Marketing Group is an award winning full-service marketing agency that has been named one of Inc. 5000’s Fastest Growing Private Companies in America.
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