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Cathy Mason, Direct Mail Specialist
June 7, 2018

What You Need to Know About Direct Mail

People like to get things in the mail. When you open your mailbox and see that you have mail, doesn’t it make you just a little bit happy? And if it looks special – don’t… (Read More)

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Cathy Mason, Direct Mail Specialist
April 5, 2018

Get the Most Out of Your Direct Mail Marketing Efforts

If you do direct mail to attract new patients, you probably know that 56% of people think print marketing is the most trustworthy of all marketing channels. You probably also know that 70% of consumers… (Read More)

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Jenni Bollmann, Marketing Coach & Robyn Damaris, Brand Strategist
March 29, 2018

Harnessing the Giant: Facebook Strategy for Dental Offices

Facebook is the king of social media. If not for Google and YouTube, it would be the most visited website in the world. The good news for dental practices is that, when leveraged intelligently, Facebook… (Read More)

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PDA | Marketing Group
March 16, 2018

What’s in a Logo?

Did you enjoy our recent branding series? So did a lot of people! To answer some of your questions, PDA | Marketing Group Graphic Designer, Travis, takes a moment to clarify what a brand is… (Read More)

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PDA | Marketing Group
March 1, 2018

Branding 103: Maintaining Your Brand

You’re familiar with the “set and forget” home improvement items that are all the rage. While they may cut down on the time you spend maintaining your home, your brand is not a “set and… (Read More)

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PDA | Marketing Group
February 22, 2018

Branding 102: Building Your Brand

Part 2 of PDA | Marketing Group’s Branding Series. Click here for Part 1 – Branding 101: Stop!…Before You Brand Whether you’re fresh out of dental school and starting your own practice, or a seasoned… (Read More)

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PDA | Marketing Group
February 16, 2018

Branding 101: Stop!…Before You Brand

“Knowing yourself is the beginning of all wisdom.” – Aristotle When you think about branding, what images come to mind? Logos? Colors? Fonts? Yes, those things are essential in creating a brand that represents your… (Read More)

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