You’ve worked hard and now it’s time to activate a strategy to help you collect! You may be adding new services, new doctor(s), designing a new practice, or thinking of selling. It is critical that your brand messaging and position in the market communicate that. An expansion doctor should be spending 8% of total collections to saturate the market and maximize ROI. This is a great time to review your marketing strategy, and make sure your patients stay informed. If you’re unsure of what your next step should be, we can help you determine the most valuable course of action.
Communicate changes effectively, whether you’re adding new services, technology, doctors, office hours, or financing programs.
Whether you’re remodeling your office, moving to a new space, or adding a location, we can help you maintain your brand.
You’ve worked hard and had a successful career, now it’s time to reap the rewards. Maximize your sale price and make a smooth transition.
PDA | Marketing Group has helped thousands of dentists expand their practices, and reap the rewards of their hard work. With the power of comprehensive, in-depth demographics research, we make specific recommendations based on the market you’re in, your practice culture and service mix, as well as your goals and budget. This is a pivotal moment for your practice, and we can help guide you every step of the way. From the plan of action, to communicating with patients, to implementation, our team ensures your patients keep their trust in you, and your transition is as smooth as possible.
Direct mail is a great way to inform your community about any changes to your practice, especially if you have a new location, a new doctor, or a new service mix. Let them know you’re adding value to your practice and how it will benefit them.
If you are introducing a new associate who will be taking over as you move toward retirement, it’s important to consider whether the brand will stay the same, or if the practice will need to be rebranded to suit the new doctor’s vision.
Any major transition in your practice will require strategic planning to ensure your marketing stays consistent, and keeps your patients informed. Change can be difficult for a lot of people, but we can make the best out of this exciting time.
Today, more people in the world own cell phones than toothbrushes. Yes, that’s a fact. Reach out to your patients and your community about your expanding practice by engaging with them where they spend their time – on the web.
Drs. Randy Wright, Clint Euse and Kelly Euse have been with PDA for seven years. Dr. Wright, a practicing dentist for over 30 years, shares, “I don’t know of a better way to transform your practice and increase production than having a PDA Business Development Coach and PDA Marketing Group to help you along the way.” The team cites PDA Marketing Group in helping them to streamline their message and marketing efforts to such a degree they were able to ramp up production to accommodate for a third doctor and hygienist. By keeping a keen eye on attracting the right kind of patients and tracking ROI along the way, Advanced Dentistry By Design has seen massive success.
Services PDA | Marketing Group Provides: